Small businesses are supported in their communities because of the power of human connection. We can authentically communicate with our people through social media all day long, and create a space that feels homey to customers, cheerleaders and friends. Your genuine online narrative will resonate, creating a loyal following through vulnerability and the fostering of trust, eventually leading to word of mouth marketing and sales. Inviting potential customers into your life with authentic storytelling will set you apart from your peers and create regulars, folks who always show up for you and say your name in crowded rooms.
Your story brings you your people.
The truth is, us and our businesses are not meant to be for everyone. By creating authentic connection in your social spaces— telling people who you are and what you stand for— you and your ideal consumers can find each other. There are plenty of folks waiting for you to show up so that they can match themselves to your story and product.
This is why we spend so much time in the identification process. We need to know exactly the type of customers you want to attract, and that will help guide us in a storytelling strategy. We want to make you money, but also help foster a sense of peace from your everyday small business life.
We talk about the importance of how we communicate and what it says about our brand. We talk about the importance of high quality imagery and content mixed with real life. We talk about writing, customer communication and building a loyal following through consistency, a little bit of professionalism, and offering up our story to those who need to hear it.
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We offer two hour virtual or in-person sessions where we make a roadmap of your existing story. Let’s get it all on paper!
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After Writing Your Story, we set you up with a good plan to shout it to the masses. Storytelling strategy will help you with both client resonation and algorithm boosts.
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You’ve already written and are telling your story. How do we maintain our mission everyday with consistency in communication, values and sales prompts?
